Update on Saturday, April 3, 2010 at 6:51PM by
itchy i
itchy i
And a little research showed: Of course it was not done in one take. But still it is incredible.
Ok Go!
This band is becoming famous for their one-take videos. And of course for the brilliance of those videos and hopefully as well for their music.
Here is another gem. The second video to their single "This too shall pass" A short while ago I already posted the first version of it. But this one here topped that one by a million miles.
Do you remember the Honda ad where we follow for a minute and a half a chain reaction that has been build from the part of a Honda?
Now the new OK Go! video beats the cr*p out of the Honda Ad. All i can say: Pure Genius!
Watch it again and again - and you ll discover new elements in it. I hope there is a making-of video, cause I wanna see if they really shot it all in one go, or if like in the Honda ad clever editing was used.
In any case for true inventive brilliance: All thumbs up for the creators of this. A true music video masterpiece.
itchy i
And a little research showed: Of course it was not done in one take. But still it is incredible.
itchy i
And here is the first part of the official making-of video which you can find on youtube. I am watching it right now. Loving it!
itchy i
I have just learned that these kind of obsucre chain reactions are called Rube Goldberg machines named after an cartoonist who drew complex overcomplicated machines that would fulfill simple normal day-to-day tasks.
itchy i
Haha. It seems the Ok Go! video chain reaction has started a chain reaction of follow ups from my side. I just found a video from the artists Peter Fischli & David Weiss who in 1987 created an almost 30 (!!!) minutes film of a Rube Goldberg machine they built.
You can clearly see where Honda and Ok Go took their inspiration from. Here a few snippets from that art movie called The Way Things Go (Der Lauf der Dinge).