© All rights reserved by BERG StudioComing up with a brand new idea is one of the most difficult tasks any creative can set him- or herself.

I believe one trick is to think of old techniques and mix them with brand new technology. This is what the creative heads from BERG design consultancy have done. They created photographic long term exposures using Apple's iPad.

"We use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, we play movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation."

I think they are the first to put the iPad to some real use - other than making you look stupid when playing a motion controlled racing game in a packed tube.

This video really gives you a great insight into the realisation of their idea and also shows you the animated movie - which I believe is really something new.

Making Future Magic: iPad light painting from Dentsu London on Vimeo.

They have also published a book MAKING FUTURE MAGIC with these stunning stills which you can buy here.